Case studies

What AI automation actually delivers for UK SMEs.

Recovered revenue. Fewer no-shows. Hours handed back. Six worked examples across the industries we build for — plumbers, estate agents, dental practices, salons, brokers, restaurants.

Growth Engine

Plumbing company (6 people) · Birmingham

£8,000+ in recovered revenue in the first month

This six-person plumbing company was missing an average of 9–11 calls per day while engineers were on site. Every missed call was a potential job going to a competitor. We built an AI phone receptionist that answered every call instantly, captured the job details, and booked a callback within the hour. Within 30 days they had recovered 47 leads that would otherwise have been lost. Based on their average job value of £180, that represented over £8,000 in recovered revenue in the first month alone.

Services used: AI phone receptionist, Instant lead follow-up

Package: Growth Engine

Growth Engine

Independent estate agency (12 people) · Manchester

38% more viewings booked in 30 days

This 12-person independent estate agency was taking an average of 5–6 hours to respond to online property enquiries. Their larger competitors were responding in under 30 minutes. We built an automated lead follow-up system that responded to every new enquiry within 60 seconds, sent a personalised three-message follow-up sequence, and booked viewings directly into the team’s calendar. Viewings booked from online enquiries increased by 38% in the first 30 days — without a single extra member of staff.

Services used: Lead follow-up automation, AI website chat, CRM integration

Package: Growth Engine

Lead Converter

Dental practice (3 dentists) · Leeds

No-shows down 58%, Google reviews up from 2 to 19 a month

This dental practice with three dentists was losing 7–9 appointments per week to no-shows, and collecting an average of 2 new Google reviews per month despite seeing over 80 patients. We automated appointment reminders — sent by WhatsApp 24 hours and 2 hours before each appointment — and set up an automatic post-visit review request timed to land when the patient was most likely to respond. No-shows dropped by 58% within 30 days. Monthly Google reviews went from 2 to 19, and the practice’s rating moved from 4.1 to 4.6 stars within 60 days.

Services used: Appointment reminder automation, Google review automation, WhatsApp automation

Package: Lead Converter

Starter Spark → upgraded to Lead Converter

Hair salon (solo owner) · Bristol

2.5 hours reclaimed every day

This busy one-person hair salon was spending 2–3 hours every day managing WhatsApp messages — answering the same booking questions, confirming appointments, and chasing no-shows — all manually. We set up WhatsApp automation that handled every incoming message instantly: answered FAQs, confirmed bookings, sent reminders, and collected a small deposit to reduce no-shows. The owner reclaimed 2.5 hours per day. No-shows dropped from 6 per week to 1. She used the recovered time to take on 4 additional clients per week, adding approximately £600 per month in revenue.

Services used: WhatsApp automation, Appointment reminders

Package: Starter Spark → upgraded to Lead Converter

Mortgage broker’s desk with calculator and paperwork

Growth Engine

Independent mortgage broker · London

Enquiry-to-appointment conversion up from 28% to 51%

This independent mortgage broker was generating 15–20 online enquiries per week but converting fewer than 30% of them — mainly because follow-up was manual and inconsistent. Leads would enquire, not get a reply for several hours, and move on to a competitor. We built a lead follow-up system that responded to every enquiry within 60 seconds, sent a personalised three-touch sequence over 7 days, and integrated with their CRM so every lead was tracked. Conversion from enquiry to booked appointment increased from 28% to 51% within 30 days. At their average commission of £1,200 per mortgage, that translated to an additional £8,400 in revenue in the first month.

Services used: Lead follow-up automation, CRM integration, AI website chat

Package: Growth Engine

Starter Spark

Restaurant (35 covers) · Leicester

90 minutes a day handed back to the kitchen

This 35-cover Indian restaurant was receiving 40–60 booking and menu enquiries per week on Instagram and WhatsApp — almost none of which were answered within the first hour. The owner was manually replying between service. We set up Instagram auto-replies and WhatsApp automation that answered menu questions instantly, confirmed reservations automatically, and sent a reminder the morning of the booking. Enquiry-to-booking conversion improved significantly. More importantly, the owner stopped spending 90 minutes a day on messages and redirected that time to the kitchen. Google reviews increased by 12 per month after we added an automated post-visit review request sent via WhatsApp.

Services used: WhatsApp automation, Instagram auto-reply, Review automation

Package: Starter Spark

These examples are based on typical results delivered by AI automation implementations for UK small businesses. Individual results vary based on business size, industry, and existing processes.

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